Market updates · monthly1 letter

One honest letter about the market, every month.

One letter a month for each market I follow, with the numbers behind it.

Oct22026

This month · Primary market

Luxury demand is strong, but not every St. Pete price point is rising

The three months ending July 31, 2026 showed prices moving up 24.1% in one ZIP code and down 11.4% in another, so where your home sits matters more than any broad Florida headline.

39.3%

33713

fastest in the market

36.8%

33704

up 24.2 points year over year

38.4%

33712

up 13.4 points year over year

Read the whole letter →

What would yours get this month?(614) 949-4446

Text me your address and I will tell you what your home would sell for today, from the same numbers these letters are built on.

Heather Brookey is a licensed real estate agent. Market numbers come from MLS records and are believed accurate but not guaranteed. Nothing on this site is an appraisal or a promise of value. If your home is already listed with another broker, this is not a solicitation.